Yohana
Embedded with a startup, working at the altitude where POV and customer journey get built.
For three and a half years, I worked as an embedded writer and creative partner at Yohana, a Panasonic-backed personal assistant service designed to ease parental burnout. The work spanned the customer lifecycle — from the campaign editorial strategy that defined each quarter to the in-app copy members used every day. The brand didn't survive; the thinking did.
