Happy brands are more memorable, more likable, and more likely to be chosen than their less joyful counterparts.
Your brand can be a happy brand, too.
The kind of brand that inspires cult followings, rapturous unboxing videos, and thought pieces dissecting your ads, packaging, and even your transactional emails. Not to mention sales. Lots of ‘em.
All it takes is a sprinkling of joy.
The world’s happiest, most shareable brands intentionally build joy into every part of their business, including their copy.
Because you can have the best products and services, stellar UX, and jaw-dropping design, but if you pair it with language that’s ho-hum or business-y, the result is as flat as a failed soufflé.
That’s where I come in.
I’m Erin, a copywriter, strategist, and brand joy advocate. I help companies create copy that makes their brand the bright spot in their customers’ day.
But in your case, it’s lackluster copy that’s preventing your customers from seeing your company as it truly is. Luckily, giving your copy a joy-focused makeover is easier than you might think (no mall montage necessary).
Your brand has a lot of moving parts – which means you have a lot of copy needs, too. Ads, website copy, email, social media, video, OOH, signage, packaging and product descriptions… The list goes on and on. It’s not a one-person job, but it needs to sound like every last bit of your copy was pulled straight from the mind of the same (likely over-caffeinated) genius.
Your not-so-secret dream? Copy that makes your customers light up like a cat looking at a Christmas tree and that doesn’t get red-penciled into oblivion by Patty Product Lead and Larry from Legal.
“That hard-to-define, know-it-when-I-see-it quality”
“I always look for writers who have sparkle. That hard-to-define, know-it-when-I-see-it quality that drives recruiters crazy when they’re helping me with a job req. Erin’s writing has personality and warmth. She talks to ‘audiences’ like people, which makes the copy engaging and relatable. When recruiting sent me Erin’s portfolio, I sent the samples to the team and said, ‘there it is!’ Erin is wonderful.”
Lindsey Carreon, Yohana
“Handing off my copy to someone I could trust helped speed up our brand launch.”
“Writing copy that sells is a MAJOR part of a brand launch—alongside a dozen other major parts. Getting to hand that off completely to someone I could trust to really helped us speed the launch process.”
Brandon Love,
founder of Bewilderment
