ANNA DinnerPlan

Website content, triggered email campaign, email newsletters. Mari Loewen, the founder of ANNA Media Co., hired me to create new sales copy for the company’s signature meal planning service.

WEBSITE

EMAIL NEWSLETTER

These newsletters were created both to let DinnerPlan subscribers know what was on the current week’s menu and to entice non-subscribers to sign up for the first time.

Triggered email sales sequence

I created a suite of six emails that people would receive after downloading a free copy of ANNA Magazine, aimed at increasing signups for DinnerPlan.

Course descriptions

Mari tasked me with creating with irresistible titles for DinnerPlan’s live cooking classes. Check out my Graveyard of Good Ideas for the ones that didn’t make the cut (but are pretty darn clever, in my opinion).