Ready to take your brand’s copy team to the next level?

I’ll help you do it without the awkward breaking-in period.

Set your copywriter and social media team up for success with a brand voice guide and messaging framework that make it easy for them to create content that's true to your voice and values.

Your business has a lot of moving parts, which means you have a lot of copy needs, too. We’re talking triggered and segmented email campaigns, scripts for video content, blog and social media posts, and your long-overdue website refresh—and let’s not forget about launches, partnerships, and other one-off campaigns. If you have a restaurant, brick-and-mortar shop, or ecommerce business, you also have to factor in copy for signage, packaging, menus, and product descriptions, too. It’s not a one-person job, but it needs to sound like every last bit of your copy was pulled straight from the mind of the same (likely over-caffeinated) genius.

To successfully hand off your copy to someone else, you need to clearly communicate your voice, style, and key messages in a way that makes it easy for your copywriter or social media team to replicate them. (Get it wrong and you risk falling into the uncanny valley—that no man’s land where your copy is almost right, but just off enough to sound funny.)

What you need is a brand voice guide and a messaging framework.

Who it's for

This offer is for entrepreneurs, startups and growing businesses that:   

• Want to outsource their copy (minus the awkwardness, endless rounds of edits, and feeling like their ideas get lost in translation).

• Have a strong sense of their story, values, and why they appeal to their customers.

• Have more than one person contributing to copy and content creation.

Who it's not for

Brands that are still figuring out their message, audience, or offerings.

This package includes

• 4 x 60-minute calls (one per week) to zero in on different aspects of your brand.

• A brand snapshot that details who you are, your why, your origin story, what makes you different than other leaders or businesses in your category, and how you show up in the world.

• Short, medium, and long bios and boilerplate language that you can use for speaking opportunities, guest posts, interviews, and more.

• Voice guidelines that capture the personality and style of your brand, including:

  • Your unique way of saying things

  • Your signature quirks

  • Your never list

  • Grammatical and stylistic preferences

• Your brand pillars—AKA the three to five themes that are central to who you are and how you communicate with your audience—and how they get carried through in your messaging, taglines, content, and CTAs.

• Your brand’s signature stories and how they can be woven into your content on an ongoing basis.

• Audience breakdown: who they are, why they love you, what they expect from you, and how they’re encountering your brand.

• Voice of customer research to tease out the exact words that will make your clients swoon. (Bonus: Gift three of your favorite clients a 30-minute copy consultation with me as thanks for participating).

• An assessment of your most successful marketing content and how to help your copywriter create more like it.

• A custom creative brief template to help your copywriter understand exactly what you have in mind when you hand off an assignment.