Taglines:

1. A rice so precious, it could only be called ‘Pearl’. 

2. Great taste is worth the wait.

3. Each grain tells a story.

4. Take a journey of flavour.

5. Discover a legacy of flavour.

Product descriptions:

1. Just as it takes time to transform a grain of sand into a natural pearl, the best rice takes time to develop. Grown in the foothills of the Himalayas, Dannat 100% Basmati rice is aged for more than two years. The result is superior rice with a beautiful white colour, nutty aroma and grains that remain long and separate when cooked.

2. Many of the best things in life take time, and rice is no exception. Dannat premium Basmati rice is carefully sourced from Indian growers and aged for more than two years. The result is fragrant, pearly white rice with a complex flavour and grains that stay long and fluffy when cooked.

3. Cultivated for centuries in the subcontinent of India, Basmati rice is prized for its fragrance and superior texture. Dannat premium Basmati is aged for two years, producing a pearly white rice with a rich aroma and grains that that stay long and separate when cooked.