L.O.L. Surprise! 30 Days of Surprises

Social Media & Email Content

MGA Entertainment hired me to write the copy for their 30 Days of Surprises, a campaign designed to promote the launch of their new line of L.O.L. Surprise! Tweens fashion dolls and to generate excitement in the lead-up to July 7, L.O.L. Surprise! Day, when the company threw its first-ever live-streaming fan event.

Social Media

Email Content Examples

“

Meet Hoops Cutie

This fierce B.B. has big confidence and even BIGGER dreams! The most outgoing and daring of Tweens, Hoops Cutie brings the party wherever she goes and inspires her friends to try new things! She knows that like her favorite sport, basketball, if you try your hardest and work with your team, ANYTHING is possible!

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Athletic Hoops Cutie

WHAT SHOULD HOOPS CUTIE WEAR?

Hoops Cutie is getting ready to strut her stuff with her BFFs on 7.07, L.O.L.Surprise! Day, when we’re throwing the biggest, most OUTRAGEOUS concert ever. The only question… which of her fierce sneakers should she wear? Watch this exclusive video to see what she decides!