Panasonic Well

Brand launch | identity | content strategy | lifecycle communications | seasonal campaigns | etc.

In spring 2025, the members of the Brand Studio at Panasonic Well received the news that our positions (both full-time and contract) had been cut. Sadly, when life gives you layoffs, you can’t exactly make layoff-ade. What you can squeeze from the experience, if you’re lucky, is one more project with your favorite creative collaborators — in this case, a super-polished reel showcasing our team’s work.

This retrospective is our love letter to each other, to the brands we launched and grew, and to three-plus years of dreaming things up together.

Credits:
Aaron Brown, Head of Creative
Victoria Montero, Senior Creative Director
Madi Barbier, Senior Art Director
Kelsey Sutherland, Lead Designer
Vladyslav Diedov, Production Design Lead

 

Project highlights

The Brand Studio was involved in every piece of public-facing marketing produced across Panasonic Well’s portfolio of brands, from business cards to billboards. As part of the team, I helped to:

  • Reimagine the Yohana brand, updating its messaging with a new emphasis on wellness, family connection and thriving.

  • Collaborate with my design partners to create repeatable content templates for email, landing pages, growth ads and the app. Combined with AB’s new creative process and Madi’s modular design system, these changes increased team throughput by 35%.

  • Develop an all-new strategy for Yohana’s seasonal product catalog, leading to a 13% increase in customer satisfaction.

  • Partner with the Growth team to rapidly iterate landing pages and ads, achieving over 50% new client growth for Yohana.

  • Define Panasonic Well’s verbal brand standards and evolve it from a purely employer brand to its new iteration as an incubator for family wellness solutions.

  • Support the debut of Panasonic Well and Umi at CES.