Revolutionary Idea Roadmap
You have a vision for something that needs to exist. And it’s bigger than a course or a book—it’s a movement that will change lives. An idea that big unfolds on multiple fronts; you need a partner who can help you capture the evolution of your idea as it takes hold in the world and help you to create a narrative around it. (This is where my PR smarts come in handy!)
What’s included:
Story Blueprint: Map out the stages of your idea as it plays out in the world over time so that every action you take builds on the last in a thoughtful and strategic way.
Outreach Strategy: I’ll help you identify the partners and audience you need to get onboard in order to spread your vision, including peers, brands, influencers, and media. Together, we’ll explore how to position the story with each of your audiences.
Naming: A big idea needs the perfect name. Whether your idea involves a book, a podcast, a tour, or a movement (or all of the above), we’ll find a name you won’t regret six months down the line.
Your choice of a campaign messaging framework: to hand to your copywriter and social team so that everyone on your team is communicating in the same voice.
…or an email campaign and website copy: 5-email funnel and copy for up to five pages of your website.
A content plan outlining the different phases of your campaign that gives clear-cut steps for your copywriter and social media team to execute against.
One month of Voxer support after the project wraps up to answer any questions about executing your messaging (can be used by you or by a member of your marketing team).