Brains, beauty, experience—

she’s the whole package!

(is what they’ll say about you when you hire me)

A chest freezer. The ocean. My copywriting experience. What do they have in common? They all run deep and wide.

Whether you’re down for flights of fancy, a flight of beer,* or some fancy rhetorical footwork, I can help. 

In my work, I’ve tackled topics as diverse as machine learning, universal primary education, eco-tourism, and rice (yes, rice). I’ve written and edited a wide variety of short- and long-form content, including website copy, triggered and segmented email campaigns, sales pages, blog posts, ad copy, product packaging, social media content, brand voice guides, messaging frameworks, op-eds and feature articles, thought leadership pieces, white papers, annual reports, stakeholder relations content, speeches and emcee scripts, awards submissions, marketing collateral, and event materials.

Whatever your particular needs are, I’ve probably written something like it — or have a good idea about how to approach the project.

Which is to say: you can trust me to represent you well (and to make your customers see you for the rock star you are).

Three reasons you want me on your team:

#1: I help brands sound human.

Your customers are people—your brand should talk like one, too. ‘Cause no one wants copy that sounds like it was written by a conference room full of suits using the equivalent of Auto-Tune for messaging.  

#2: There’s too much at stake to hire a yes-woman.

Once upon a time, I used to write press releases. Lots of them. And they all went the same way: “Company X Signs Memorandum of Understanding with Organization Y to Do Thing That Nobody Outside of Management Cares About.”

Yawn. 

It was the kind of “we did a thing” word salad that was so mind-numbing, you could have sold it as a prescription sleep aid. Why did I write it? ‘Cause that’s what the client wanted—and none of the higher-ups at the agency were willing to tell them that it wasn’t story-worthy or a good use of their budget.

Not pushing back on requests like that is like letting a friend head out for a date with the back of her dress tucked into her underwear. She might turn heads, just not for the reasons she expected.

These days, I’m flying solo, and two things are for sure: I will never pitch you something just because “that’s what everyone does.” And I’ll let you venture into a launch, a rebrand, or your customer’s inbox with hand-me-down copy or a boring angle.

#3: I have my eye on the big picture.

Strategy is the secret to writing effective copy.

Little known fact: I got my start working in PR at the tender age of 20, running a peer education campaign about financial literacy at the University of Virginia for a client of Ogilvy Public Relations.

It was that experience—and nearly 20 years since then working behind the scenes on PR, web design, email marketing, and copywriting projects for clients in more than two dozen industries—that made me obsessed with asking strategic questions that help drive real results:

• Why is this important?

• What does your audience need to know?

• Who else needs to be on board for this to happen?

• How does your story fit into the bigger picture?

• How will this story play out over time?

I help you situate your brand and your project in terms of what matters. To you, your clients, and the world.

 *Will work for dank and juicy IPAs. (My accountant wants me to make it clear that that’s a joke. I accept direct deposit and all major credit cards.)