Yohana

Concepting, naming, email, app copy, web copy, OOH, video, paid social, etc.

Yohana is a fully-owned subsidiary of Panasonic. Helmed by CEO Yoky Matsuoka of Nest and Google X fame, Yohana’s flagship offering is a personal assistant service for beyond-busy parents. I’ve been embedded in their creative team since November 2021. In that time, I’ve contributed to both big-picture projects (like the company’s national launch and the overhaul of the app) and to the nitty-gritty copy (think growth ads and email campaigns) that keeps sales flowing in and customers sticking around for the long haul.