Revolutionary brands need revolutionary copy

Hey there, I’m Erin.

I’m the copywriter and strategist for businesses that want to change the world and have fun while they’re doing it. I can help you:

Name your next big thing

Nail your brand voice & core messaging

Bring your groundbreaking idea to life

You’re different and you know it.

You don’t just disrupt categories, you define new ones. That means doing things differently than the crowd. Cutting through the noise. Which is why you need a creative co-conspirator who can help you express your status-quo-busting vision (so that you can shout it from the rooftops). 

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You’re in the right place if…

You want copy that takes your brand to bold new heights.

Forget unicorns, you’re a goddamned Pegasus. You’re the stuff of myth: powerful, magical, and soaring far above the competition. You aren’t like everyone else, so why should your copy sound like theirs? You need copy that’s chock-full of personality and original ideas, not blah blah platitudes and who cares? clichés.

You need to be sure that everyone who touches your brand is writing in the same voice.

Your business has a lot of moving parts… which means you have a lot of copy needs, too. We’re talking triggered and segmented email campaigns, scripts for video content, social media posts, and your long-overdue website refresh (and let’s not forget about launches, partnerships, and other one-off campaigns). If you have a restaurant, brick-and-mortar shop, or ecommerce business, you also have to factor in copy for signage, packaging, menus, and product descriptions, too. It’s not a one-person job, but it needs to sound like every last bit of your copy was pulled straight from the mind of the same (likely over-caffeinated) genius. Enter your new best friends: the brand voice guide and messaging framework.

You want copy that even Legal will love.

Your not-so-secret dream? Copy that makes your customers light up like a cat looking at a Christmas tree and that doesn’t get red-penciled into oblivion by Patty Product Lead and Larry from Legal. I’m familiar with that particular tightrope and can help you saunter across with a smile on your face. Contact me to find out more about agency and corporate offerings.

You’re graduating to a new level of leadership.

Things are really taking off in your business. You know it’s time to make an internal hire for content and social media so that you can step into your role as strategic leader and creative visionary for your brand. But the thought of spending weeks or months training a team on your way of communicating leaves you feeling tempted to just grit your teeth and continue doing it all yourself. What’s another 60-hour week, after all? Luckily, there’s a better way. An easier way. A funner way.

It pays to have the right partner.

Take it from my clients: